ALEX CROWN, INC. PRIVACY POLICY (“Privacy Policy”)

1. ABOUT ALEX CROWN, INC. AND THIS PRIVACY POLICY We are Alex Crown, Inc. (“we”, “us”, “our”), and we are committed to protecting your privacy.

Alex Crown, Inc. (“Alex Crown”) is a DE C Corp. registered in United States with Headquarters in the State of Illinois and our registered address is at 1658 N Milwaukee Ave #203, Chicago, IL 60647.

This Privacy Policy provides information on how we collect and use personal data. Alex Crown operates www.alexcrown.com (the "Website").

This Privacy Policy sets out the information that we collect, the reasons for which we collect that information, and how we can use and share that information.

The Website and the services provided by Alex Crown are not intended to be used by children. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, you can contact us at help@alexcrown.com.

2. THIRD-PARTY WEBSITES

Our Website can contain links to and from the websites of our Brand boutiques and brands (collectively our “Brands”), advertisers, and affiliates, amongst others. If you follow a link to any of these websites, please note that this Privacy Policy does not apply to those websites. We are not responsible or liable for the privacy policies or practices of those websites, so please check their policies before you submit any personal data to those websites.

3. WHAT INFORMATION DO WE COLLECT, AND HOW?

When you interact with us, whether by using our Website or communicating with us, we may collect the following information about you:

• information you give us: you may give us information about yourself if you sign up for an account on our Website, complete the registration survey, place an order for products, complete any online forms (such as registration forms, competitions, and surveys), opt in to receive our newsletters and special offers, enter a competition or promotion, participate in social media functions with our Website, or correspond with us (by email, telephone, instant chat, social media or otherwise).

Depending on what you provide, this information can include your name, address or location, phone number and email address, date of birth, gender, purchase information, shopping preferences, images and financial information (including your credit or debit card details, although we do not hold them, our payment processors do).

If you register an account on the Website, then you may choose to give us your photograph and nickname. From your account, you can also invite your friends to shop at our Website (including by email, Instagram, Facebook, or Twitter). Please ensure that you have the permission of your friends before sharing their contact details with us and only forward emails to people you know would be happy to receive them.

• information we receive from other accounts or sources: we can receive information about you from other sources, such as from your other accounts (like when you use your Apple ID to sign in on our website) or other websites, including data brokers, our Brands, social media providers like Facebook and Twitter, advertising networks and analytics Brands, and payment and delivery service providers.

By logging in to our website via your account, you are giving us permission to obtain certain information and content from these accounts. The specific types of information that we may obtain depends on your settings for that account or website, and will be subject to their privacy policies.

We supplement the data you provide to us with data from data append services such as public or social graph data in order to better serve you with content or promotions. We will append this data to our existing customer account information to better understand customers’ interests and to provide more relevant product recommendations and advertising, to increase our customer’s security when using our Website and to comply with our legal obligations, such as sanctions laws. This information may include household size, household income, or profession. This information can be associated with your personal information such as name, email, address, physical address or phone number.

You can see more details about the third parties we use in section 5.

• information our IT systems collect about you: each time you visit the Website, certain information will be created and automatically recorded by our IT systems. That information includes:

cookies: you can see more details about cookies in section 7, but these small text files can help improve your experience with the Website and make it easier to interact with us. This may include storing your location or language preferences to save you having to re-enter information when returning to, or ensuring that items you wish to order don’t disappear as you navigate between pages on, our Website. We also use cookies to provide you with tailored advertising;

device information: the information provided by your device will differ depending on which type of device you are using (whether it’s a PC, Mac, iPhone, Android, or otherwise) and the settings on that device, but includes the type of device you have (such as an iPhone 6S or Samsung Galaxy S7), the device’s IP address, the browser you are using, your mobile network provider (for mobile devices), the pages you have visited, your time zone and country location, and crash or download error reports.

4. WHAT DO YOU USE MY INFORMATION FOR?

To provide you services and the Website, including to allow you to order and receive products using our Website, administer your account and to optimize your experience we need to use the information that we collect in a number of different ways.

We also use the information for a tailored customer service, marketing and advertising purposes. Where you have told us you would like to receive marketing communications or when you have made a purchase using our services, we and our Brands will use your personal information (including your name, email address and address) to occasionally send you updates, news, and offers via email, post, or other forms of media. We may use your information (including supplemental information received from Brands that we append to our existing customer information as described below), to tailor these messages to you. You may unsubscribe from our email marketing communications by sending an email to help@alexcrown.com, or by following the opt out instructions in the promotional emails that are sent to you.

We use third-party service providers to serve advertisements most relevant to you across your different devices and on our own website. In addition to the information about your visits to our website, our service providers may also use the information about your interactions with other websites to target advertisements for products available from Alex Crown or from our Brands. For information about opting out of targeted advertising and controlling the use of cookies, please see the cookies section of this Privacy Policy.

We also carry out research, analysis, and surveys on your use of our Website, and views. We keep tracking of your spend on our Website to see if you can benefit from our exclusive marketing campaigns. Finally, we use your information to confirm your identity and perform credit checks or anti-fraud checks, in order to ensure your, and our, financial security.

5. WHO DO YOU SHARE MY INFORMATION WITH?

To provide the Website and our services, we work with a number of carefully selected third parties. To do this, we may share your information with these third parties in the following limited circumstances:

• Our Brand brands from whom you purchase products: We rely on carefully selected Brands that supply the products that you see in our Website.
  
• Third-party service providers for business purposes: to function properly, we rely on a number of carefully selected third parties to provide us with services and products. We permit these companies to use your personal information only to the extent necessary to provide us with their services and products. Below you can find the types of third parties we use:
  

• Courier companies, that we use in order to deliver the products to you and, as such, they need to have access to your order information, including your name and address. These providers have a global outreach, with many local companies that can be engaged depending on your shipping address;
  
• Payment providers that we use to process your payment information (including your credit/debit card details) so that we can collect payment from you.
  
• Anti-fraud and credit check providers to keep us and you secure. They have access to and process your information and associated orders in order to check for any fraudulent behavior.
  
• Customer Service Management providers, that allow us to provide you our customer service and improve and manage your customer experience.
  
• Analytics and search engine providers, that we use to assist us in the improvement and optimization of the website.
  
• Marketing Tools providers that help us to enable our marketing.
  
• Performance Marketing and Recommendations Providers that help us deliver advertising and recommendations of Alex Crown products tailored to your interests and needs.
  
• Research companies that we can engage to help us carry out surveys regarding your use of our Website and Services.
  
• IT/technology providers that we use to support, maintain and provide our technology and IT infrastructure that supports our Website and the storage of your information.
  

• advertisers for marketing purposes: we can provide your information to our advertising and social media Brands (including Facebook, Instagram, and Twitter, where you choose) where they require the data to select and serve relevant adverts about our and our Brands’ products and services to you and others;

 

• third-party service providers to enrich data: We may also enrich, match or combine information we hold about you with data from other sources, for instance by sharing some of your personal data with selected business Brands. We do this to better understand your customer profile and interests so that we can deliver customized offers and other personalized services;
  
• third parties where we are considering a corporate transaction: Alex Crown is always looking for new opportunities and directions in which to grow. This means sometimes we may consider corporate transactions such as merger, acquisitions, reorganizations, asset sale, or similar. In these instances, we may transfer your information to enable the assessment and undertaking of that transaction. If we buy or sell any business or assets, your personal information may be one of the assets that are transferred;
  
• to comply with legal requests: on occasion we may be required to liaise with various regulators and law enforcement agencies in a number of different countries, whether as a result of law, a court order, or another legal process. Although we dispute requests wherever suitable, in some cases we may have to share your information with the regulators or law enforcement agencies. Where we consider it appropriate, and provided we are not prohibited from doing so by law or court order, we will attempt to notify you of these legal demands; and
  
• aggregated information with third parties: we may aggregate your information with the information of other customers, creating a dataset of information about the usage of our Website, purchase of products, and other general, grouped information about our customers on the basis of our legitimate interest to understand the usage of our service and demand for our product. Although this dataset is aggregated and anonymized, meaning it cannot identify you as an individual, it provides a valuable insight into the use of our Website and we may therefore share it with select third parties. These parties may include providers of plugins or similar technologies to help measure traffic, our Brands and other providers to allow them to better stock products, and our investors.

6. TRANSFERS OF YOUR PERSONAL DATA

To provide our Website and our services, in accordance with the purposes set out above, we may transfer and store the personal information that we collect from you to a destination outside of the United States, to the European Economic Area (“EEA”), either to one of our Brands or to one of the third parties with which we work with, as stated below:

• We transfer the personal information to one of our Brands outside the United States, to the extent such transfer is needed to fulfill the contract between you and the Brand which you are ordering the products from.

7. COOKIES

We use technology such as "cookies" to collect information and store your online preferences. Cookies are small pieces of information sent by a web server to a web browser, which allows the server to uniquely identify the browser on each page.

We use the following categories of cookies on our Website:

CATEGORY 1: STRICTLY NECESSARY COOKIES These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided.

CATEGORY 2: PERFORMANCE COOKIES These cookies collect anonymous information on how you use our Website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies does not show personal details from which your individual identity can be established. You may opt-in to these cookies using your browser settings.

CATEGORY 3: FUNCTIONALITY COOKIES These cookies remember choices you make such as the country you visit our website from, language and search parameters such as size, color or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites. You may opt in to these cookies using your browser settings.

CATEGORY 4: TARGETING COOKIES OR ADVERTISING COOKIES These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. The cookies are usually placed by third-party advertising networks. They remember the websites you visit and that information is shared with other parties such as advertisers. For example, we use third-party companies to provide you with more personalized adverts when visiting other websites. You may opt-in to these cookies using your browser settings.

CATEGORY 5: SOCIAL MEDIA COOKIES These cookies allow you to share what you’ve been doing on the website on social media such as Facebook, Instagram, and Twitter. Please refer to the respective privacy policies for how their cookies work. If you want to delete any cookies that are already on your computer, please refer to the help and support area on your Internet browser for instructions on how to locate the file or directory that stores cookies. Information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website.

You can withdraw your consent to these cookies at any time through the following options:

• Google Analytics cookies across all websites, please visit Google Analytics Opt-out Browser Add-on;
• any other type of cookies, you can clean the cookies through your browser settings.

Please note that refusing cookies does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver adverts tailored to your web preferences and usage patterns, so you may see a greater number of adverts that are irrelevant to you and your preferences.

8. SECURITY

Keeping you and your personal information secure is very important to us. We take a number of reasonable steps to try to protect the personal information that you provide, including:

• using a Transport Layer Secure (TLS) to encrypt the personal data that you send us during the order process (including any financial information such as credit or debit card details);
• requiring you to establish a unique username and password to access your account on our Website;
• not keeping details of your credit or debit card that would enable any third-party to transact using that credit or debit card (such as your CVV number); and
• regularly monitoring our servers and IT systems for possible vulnerabilities and attacks. Unfortunately, despite this, the transmission of information via the Internet is not completely secure. We cannot guarantee the security of your personal data transmitted to or through our Website, and any such transmission is at your own risk. In particular, please keep in mind that if you voluntarily disclose personal information through other means of communication than the Website in a non-protected environment (such as through email, sms, online messages) then that information can be collected and used by others outside of our or your control.

9. HOW LONG WILL YOU USE MY INFORMATION FOR?

We retain the data you provide to us for as long as you have your account with us and thereafter for such period as you may have questions or a claim in relation to our services, notwithstanding any superior retention period that we may be obliged to observe in accordance with legal requirements applicable to us.

In some circumstances, you can ask us to delete your data as set out below (see Section 10 for further information).

After you have terminated your use of our services, we may store your information in an aggregated and anonymized format.

10. WHAT ARE MY PRIVACY RIGHTS?

To the extent required by applicable law, you may have the right to request access to or delete your personal data. If you wish to do any of these things, please contact Customer Service. Depending on your data choices, certain services may be limited or unavailable.

11. COMPLAINTS

If you have any questions or concerns about this Privacy Policy, please contact us:

• by emailing us at help@alexcrown.com; or
• by writing to 1658 N Milwaukee Ave #203, Chicago, IL 60647

This is without prejudice to your right to launch a claim with the respective US government agency.

12. UPDATES TO THIS POLICY

Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back regularly to keep informed of updates or changes to this Privacy Policy.