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- Our Story
- Our Values
Alex Crown was proudly founded in 2020, in the midst of the global coronavirus pandemic and the worst economic crisis since the Great Depression. Why? We are taking a defiant stand with our love for shopping and are building the Future of Retail by focusing on customers and pushing the boundaries of e-commerce.
Customers who shop online oftentimes face an uninspiring experience with too many merchandise options and unreliable customer service. We want to do the opposite.
We are creating a new and better way to shop for luxury menswear that understands its customers and uses this knowledge to anticipate and curate options according to their preferences.
We carry the world’s finest luxury brands focused on the highest standards of craftsmanship, offered at a sensible price. We are building a personalized journey that saves you time, offers great service, and inspires you to discover new things!
At our core, we are a disruptive Fashion Technology company that hates the status quo and wants to change the future. We have deep experience in Luxury, Technology, and Customer Service.
We are headquartered in Chicago and New York, and have an international team committed to making a difference. We believe that Diversity and Inclusion that is free from any discrimination builds a better company, and a better world. You are unique, and deserve your own personalized experience.
And as Mr. Alex Crown would say..."we are redefining the concept of luxury e-commerce, one experience at a time!"
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To build a better company and a better world, Sustainability must take center stage. Our definition of Sustainability has three pillars of responsibility –environmental, social, and economic. Alex Crown is taking a decisive stand to act in the best interests of our environment and society at large.
We're proud to say that all our shipments are carbon free. This means that for every pound of Carbon Dioxide (CO2) that our shipments emit, we offset that carbon footprint emission by investing in internationally recognized climate protection projects, such as wind-powered farms.
We strive to work with brands who manufacture in-house, employ skilled tailors and craftsmen, and emphasize handmade and hand finishing techniques. Most of our brands produce merchandise in small and limited batches, which creates a more sustainable manufacturing process and leads to less waste. Some of our brands even produce on a made-to-order basis that requires slightly more lead time, but generates a more responsible ecological footprint.
In fact, one of the five components of our Brand Test that helps us decide which brands to work with, is "Path to Sustainability". We acknowledge that not every brand is perfect but to work with us, they must be on a path towards achieving Sustainability. We cannot promise that all of our brands are 100% sustainable, but we can promise that we will not rest until they are.
Our focus on timeless designs instead of the latest fad or trend, helps ensure wearability, regardless of the fashion season. Higher quality merchandise also means that you won't be replacing the item as often, unlike in fast fashion. In addition, we ensure that pricing is fair for the quality and limited availability of our merchandise, and as such, we rarely run discounts.
We believe that ethics and responsibility have the power to create positive change on a global scale – join us as an Alex Crown Insider and help us make the World of Fashion a more sustainable one!
Our Vision is a world where the shopping experience is personal, immersive, and emotional. It is a world where the simple act of looking for something to purchase, is delightful.
The Alex Crown Mission is to create the most personalized and customer-centric shopping experience that inspires and uplifts.
As a company, we are guided by our 5 core values:
Everything begins and ends with the customer. We are a service that seeks to better the lives of our customers and we can only do so if we are genuinely focused on solving real customer needs. We are here to listen. And build the strongest community of raving fans the world has ever seen.
Inspiration is an important human emotion as it propels us to be greater than who we are today. Remember that magical feeling of finding something incredible, putting it on, and feeling like you can conquer anything? We want to bottle that up and recreate that emotion every time you shop with us. We believe that inspired customers touch lives, become better people, and have the power to change the world!
We may not have the ability to choose the circumstances in which we enter this world, but we can control how we wish to leave it. We believe in creating positive impact, reducing clothing waste, solving e-commerce supply chain issues, and embracing all types of people from all walks of life. We know that we can leave the world a better place than when we found it.
People are the most critical resource in our company because it is our amazing people who are building the Future of Retail. We look for people who are hungry because money is never a sufficient motivator. You must innately want to pursue your passion, create audacious goals, and achieve your ambitions. At the same time, you need to be humble. Confidence without arrogance, and a deep desire to learn, goes a long way in our company.
Our team is what makes our company strong, and we believe in a People First company culture. Each member of our team has a meaningful role in line with their aspirations and ambitions, and has the opportunity to contribute tangible impact. We listen to our people, respect them, and provide constructive feedback to make them better. We champion diversity and want to hire people who think differently from us. Most of all, we have fun building the future together. If you think you have what it takes to join our team, send us a note at email@example.com!